Do You Have a Low Tolerance for BS?

Do You Have a Low Tolerance for BS?

“If I’m fat, just tell me I’m fat!” You tell it like it is and expect others to do the same. Sure, you consider feelings sometimes! You talk straight to your kids, including teenagers; you speak directly to your boss, spouse, and parents. You...
Beverage Development on a Bootstrap Budget

Beverage Development on a Bootstrap Budget

I invite you to read my article published in Beverage Master Magazine “Beverage Development on a Bootstrap Budget” found in the April-May 2023 Issue (Pages 22-25) Reading Time: 7 mins Full Article Here! or “Full Magazine” Developing a new beverage can be a...
Industry Expert VS Influencer

Industry Expert VS Influencer

In this Marketing Keys Podcast, Jorge Olson and Carlo Herrera talk about the difference between “celebritizing” yourself or becoming an industry expert and being an influencer. Being an influencer and being an industry expert are two different roles that require...