JORGE S. OLSON: AUTHOR BIOS
Build Your Beverage Empire

ONE LINE
Jorge S. Olson, co-founder of two public companies and author of Build Your Beverage Empire.

25 WORDS
Jorge S. Olson has owned beverage distribution companies in the US and Mexico and created over a thousand products. He wrote Build Your Beverage Empire.

50 WORDS
Jorge S. Olson has owned beverage distribution companies in the United States and Mexico, including the Miller Beer distributorship for Baja California. He has created over a thousand consumer products and put a product into four thousand Walgreens stores. His Build Your Beverage Empire is taught in university business programs.

100 WORDS
Jorge S. Olson has spent over twenty years on the operating side of the beverage business. He has owned distribution companies in the United States and Mexico, including the Miller Beer distributorship for Baja California, and held the 5-hour ENERGY exclusive for Mexico. He has created over a thousand consumer products and put a product into four thousand Walgreens stores, one manager at a time.

With his partner Sandro Piancone he co-founded two public companies. He manages CPG Life Fund I and is the author of Build Your Beverage Empire, taught in university business programs. He lives in San Diego.

250 WORDS
Jorge S. Olson is a beverage industry veteran, author, and consumer goods entrepreneur. He has spent over twenty years on the operating side of the beverage business, rather than describing it from the outside.

He has owned distribution companies in the United States and Mexico, including the Miller Beer distributorship for the state of Baja California, and held the exclusive for 5-hour ENERGY in Mexico. With his partner Sandro Piancone he grew a distribution and export company to one hundred million dollars in sales, carrying more than two thousand products to distributors, restaurants, bars, hotels, and supermarkets across Mexico. He has run beverage distribution from a van and a mini-storage unit, and he has run it across a country.

He has created more than a thousand consumer products, most of them during the years he owned his distribution business, and put a product into four thousand Walgreens stores without ever getting corporate approval, one manager at a time.

With Piancone he co-founded two public companies, Green Globe International and Hempacco. Today he manages CPG Life Fund I, a twenty-million-dollar private equity fund, and is a partner in a full-service beverage development and sales company.

He has mentored more than one hundred beverage founders one on one and over ten thousand through group coaching, webinars, and masterminds.

He is the author of Wholesale Distribution MBA, Marketing Karma, and Build Your Beverage Empire, which is taught in university business programs. He studied at San Diego State University and lives in San Diego.

FIRST PERSON, 50 WORDS
I've owned beverage distribution companies in the US and Mexico, held the Miller Beer distributorship for Baja California, and put a product into four thousand Walgreens stores. I've created over a thousand consumer products and mentored over a hundred beverage founders one on one. I wrote Build Your Beverage Empire.

SPOKEN INTRODUCTION, ABOUT 30 SECONDS
My guest today has spent more than twenty years on the operating side of the beverage business. He's owned beverage distribution companies in the United States and Mexico, including the Miller Beer distributorship for Baja California. He's created more than a thousand consumer products, and he put a product into four thousand Walgreens stores, one manager at a time. He co-founded two public companies, he manages a twenty-million-dollar fund, and he wrote Build Your Beverage Empire, which is taught in university business programs. Please welcome Jorge Olson.