Industry Expert VS Influencer

Jorge Olson

April 6, 2023

In this Marketing Keys Podcast, Jorge Olson and Carlo Herrera talk about the difference between “celebritizing” yourself or becoming an industry expert and being an influencer.

Being an influencer and being an industry expert are two different roles that require different skillsets. While influencers have the ability to create a following and engage with their audience, industry experts have the knowledge and experience to provide valuable insights in their field of expertise.

Influencers use their platform to share ideas, promote products, or connect with people. They can drive sales by creating content that resonates with their followers. On the other hand, industry experts are sought after for their expertise in a certain field or topic. They use their knowledge to help companies make informed decisions and stay ahead of trends in their sector.

Both roles have become increasingly important as businesses look for ways to reach new customers and build trust within the marketplace. However, it is important to note that each role requires different skillsets and should be approached differently when it comes to marketing strategies.

“A lot of people think that going the influencer route is the way to go, but I don’t think it is. I think celebritizing is the way to go, specifically celebritizing in your particular industry.

If you’re an entrepreneur, that’s the way to go. So that’s the topic that we’re covering today, how to become a celebrity in your industry as a way to increase sales and get funding,” says Jorge Olson.

“Most people out there listening to this for the first time, they do not know who you are, they do not know who I am. Now, if you’re in the beverage industry, you probably know who I am, because what I’ve tried to do in that industry is turn myself into a celebrity.

If you’re in wholesale distribution or want to get into wholesale distribution, you probably know who I am. I am invited to speak on the subject at conferences. If you don’t go to those conferences, then you don’t know who I am. I write books about the beverage industry and wholesale distribution. If you read books on that industry, then you know who I am. If you do not, then you don’t know. I have spent several years becoming an expert in my industry and it has paid off for me,” explains Jorge Olson.

To be successful in your entrepreneurial dreams, you have to be able to learn from others. The best way to learn the skills of a successful business owner is to study the skills of successful entrepreneurs and then grow those skills in yourself.   

Having a coach in your corner is always a good idea when starting your journey to becoming a successful entrepreneur. Contact me if you need help. 


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